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Sopp Parts joins AGL and appoints new Managing Director

  • Latest AGL transaction in 2017 brings Sopp Parts into group
  • Ex-Tesco.com Head of Fleet Cleo Darler appointed Sopp Parts MD


Sopp & Sopp’s parent company Activate Group Limited (AGL), has announced its latest investment, with Sopp Parts joining the group.

AGL is bringing together skilled service providers to support a growing nationwide customer base of clients in the vehicle fleet management and motor insurance sector. The purchase of a shareholding in Sopp Parts further strengthens AGL’s offering in the insurance claims, fleet management and vehicle repair sector.

Today’s transaction follows recent acquisitions of Car Repair Network, Sopp+Sopp and Vigilance which were announced in early September, and an investment in RVM Assist during October.

In addition, Cleo Darler has been appointed Managing Director for Sopp Parts. Cleo has had a 15 year career in the fleet management industry, most recently as Head of Fleet and Equipment for Tesco.com, operating the largest grocery home delivery fleet in the world.

Prior to this she was Head of Home Shopping for Petit Forestier, responsible for providing a full fleet management solution to the company’s portfolio of supermarket clients. 

Mark Woods, Executive Chairman at AGL said: “This investment supports our strategic plan and I’m delighted to welcome Cleo to the group. Her in-depth knowledge of the fleet management sector and the challenges presented by operating a large fleet across multiple sites means she is extremely well placed to understand the current and future needs of the Sopp Parts customer base.” 

Cleo added: “Having been a customer of Sopp Parts for several years, I am delighted to be appointed as Managing Director at this exciting time for the business.  After roles as both fleet operator and fleet management provider, this is the perfect opportunity for me to bring my skills and experience together with a trusted brand in order to develop genuine, relevant solutions for our customers.” 

This entry was posted on 06 November 2017 at 09:23 and is filed under . You can leave a response here.

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